Some traders in Aba, Abia State, have caught the attention of social media users after they were seen carrying fully dressed mannequins on their heads while moving through Ngwa Road to promote Christmas sales.
In a viral video making the rounds online, the vendors are spotted navigating busy streets with mannequins carefully balanced above them, each dressed in stylish clothing. The unusual but creative strategy was designed to attract customers and make their products stand out amid the festive rush.
Observers say the method helps traders gain better visibility in crowded areas while allowing them to move freely rather than remain at a fixed spot. By turning themselves into walking display stands, the vendors are able to showcase their outfits to a wider audience during the high-demand Christmas period.
See Reactions Below:
The clip has since sparked reactions online, with many social media users praising the traders for their creativity, resilience, and sharp business sense, describing the move as a perfect example of Aba’s renowned entrepreneurial spirit.
@Ugordrey wrote, “You see how Igbos dey hustle. No be if dem make am now, you go dey shout rituals.”
@DaLegendary_, commented, “My Igbo brothers will do anything once it’s business. Seen something like this in Main Market.”
@Hon_Uche added humorously, “Nothing you no go see for Aba.”
@Alhajidon noted, “Aba no need special advertisement to sell their products, they’re their own PR lol.”
The scene has once again highlighted Aba’s reputation as a commercial hub known for innovation, resilience, and unconventional marketing strategies, especially during peak business seasons like Christmas.
Watch the video below…
Published by Ejoh CalebÂ
