A former Spotify employee has raised fresh concerns about user data privacy, revealing that the platform’s popular Spotify Wrapped feature reflects only a fraction of the information the company collects from listeners throughout the year.
According to her, the widely discussed changes users noticed in this year’s Spotify Wrapped are linked to the global layoffs carried out two years ago, which saw more than 2,000 staff lose their jobs, including members of the original Wrapped campaign team.
She claimed that many of those roles were replaced with AI systems, resulting in the noticeable shift in design and user experience.
She explained that Spotify Wrapped demonstrates how deeply streaming platforms track user behaviour, noting that the company records every song played, every playlist visited, the device used, the IP address, and even the location where listening occurs.
The former employee suggested that Wrapped serves as a polished way of presenting users’ own data back to them, making the extensive tracking appear harmless or entertaining.
She also argued that if Spotify possesses this level of information, competing tech giants such as Meta, X, and other data-driven companies likely have even more extensive user profiles.
The former staffer added that concerns over declining quality, rising subscriber preference for rival platforms, and internal shifts within Spotify’s leadership are valid. She claimed that even the company’s CEO is preparing to transition into a new venture involving military drone AI.
Her message to users was that the public is not imagining the changes on the platform, insisting that the shifts in Spotify’s output and performance reflect broader internal transformations, and that people should be more aware of how much of their data is being collected in the process.
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Published by Ejoh Caleb
