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UK-based Nigerian criticizes Netflix in open letter over lack of Nigerian movies on its platform

A Nigerian living in the UK has publicly criticised Netflix, tagging @NetflixNaija and @NetflixUK in an open letter regarding the lack of Nigerian films on the streaming services.

After sharing the post on X (formerly Twitter), the worried subscriber bemoaned Netflix’s inability to offer Nigerian films, even after being a devoted customer for more than three years.

In his words:

“An Open Letter to @Netflix @NetflixNaija @NetflixUK” 

Dear Netflix,”

As a Nigerian living in the United Kingdom and a loyal subscriber for the past 40 months, I see no justifiable reason why I should not have access to Nigerian movies on your platform.”

Nollywood is one of the largest film industries in the world, and its content matters deeply to millions of us in the diaspora.”

“It’s incredibly frustrating to see that, despite being a paying customer, I’m unable to enjoy films from my own culture simply because of my current location.”

If this issue isn’t resolved soon, I may have no choice but to consider alternative streaming services that offer more inclusive and region-accessible content.”

“Regards,”

“A Displeased Customer”

In his post, he made it clear that if the issue is not addressed, he may be forced to switch to a more inclusive platform.

As his letter gained traction online, concerned individuals flooded the comment section to share their views, with many echoing his sentiments and urging Netflix to do better in catering to its African audience abroad.

See some reactions below: 

@Lincolnshh: “I consider this a form of racism. We can see other country’s content but our content is limited to our region.”

@Olagamaliel: “I feel you bro, but this Geo-restriction issue is more complex than an open letter. It is guided by licensing agreements between the filmmakers and netflix, regional strategies and Quality standards. The filmmakers know the truth but they feign ignorance to their viewers.”

@streekingstreet: “It is more about finance, Nigerians don’t see every regions work too. It is from the cost and taxes and restrictions of government on certain contents. Some Nigerian contents may be offensive to the British audience and vice versa. But they should try to make contents available.”

@_Thisisvictor: “I might be wrong tho. Don’t quote me! Netflix may choose not to release a film in certain regions based on viewer data. If their analytics show low demand in a region, they might skip licensing the content there to cut costs.”

@shotbygoodjohn: “Get a vpn on your device and switch to any location you wish and you’ll see all the movies and tv shows tailored to that location. BTW, you may be completely disappointed on Nollywood movies on that platform, especially after seeing movies from other countries. You’re welcome.”

@sexykingsolomon: “I guess is just geographical zone…if u ve vpn u can try netflix USA and u will find different movies to watch was displayed on Netflix uk.”

@tolutea2002: “It’s likely a license issue….. You can pay a very little extra for VPN and enjoy content from Nigeria.”

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Published by Ejoh Caleb 

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