Telecom company, 9mobile officially rebranded as T2 on Friday, unveiling plans to position itself as a digital-first telecom operator with a strong focus on innovation and customer experience.
Chief Executive Officer Obafemi Banigbe described the move as a strategic transformation rather than a mere name change.
The rebranding event drew the attendance of the Minister of Communications and Digital Economy, Dr. Bosun Tijani, along with key industry stakeholders.
He said …
“We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future.”
Under its new identity, T2 aims to evolve into a fully digital operator by harnessing cloud infrastructure, artificial intelligence, and advanced analytics to offer tailored products and accelerate service delivery.
The strategy is designed to meet the growing needs of Nigeria’s expanding community of startups, creatives, and remote workers, who are fuelling demand for fast, flexible, and accessible digital solutions.
“Our challenges are reminders, not defeats,” Banigbe said, noting the company’s renewed focus on placing customer experience at the heart of its operations.
He expressed gratitude to regulators, shareholders, partners, and staff, dedicating the rebranding to “every Nigerian dreaming of something better.” He also called on the country to “reimagine, rebuild, and relaunch.”
The rebrand comes on the heels of a significant three-year national roaming agreement signed in July with MTN Nigeria, the nation’s largest telecom operator. Approved by the Nigerian Communications Commission, the deal grants T2 customers access to MTN’s extensive network nationwide, boosting coverage and service quality, particularly in underserved areas.
The partnership reflects a growing trend of collaboration among Nigerian telecom firms seeking to optimise resources amid stiff competition.
9mobile’s roots trace back to 2008, when it launched as Etisalat Nigeria, a joint venture between UAE-based Etisalat Group, Mubadala Development Company, and Nigerian investors.
The company quickly gained traction by introducing 3G and 4G LTE services, targeting Nigeria’s youth market and growing its subscriber base to more than 15 million by 2012.
However, regulatory headwinds, financial strain, and intense market rivalry eventually took their toll. By 2017, debts of about $1.2 billion forced Etisalat Group’s exit. The business subsequently restructured, rebranding as 9mobile and undergoing ownership changes, with Teleology Holdings Limited acquiring a controlling stake in late 2018.
Published by Ejoh Caleb
